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He described it as “the juicy piece of meat carried by the burglar to distract the watchdog of the mind.” We are the content of our media because the way we live life is largely a function of the way we process information. That information is presented and made available by way of a certain medium. In turn, each medium delivers a new message and a new form of human being, whose qualities are suited to it. The same words spoken face to face, printed on paper, or presented on television provide three different messages simply because of the different senses used to perceive it.
McLuhan thought primary channels of communication change the way we look at the world around us...
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