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Essay Details:
Essay text:
Analysis
Marketing Information Requirements
XM Satellite Radio Consumer Survey
Respect to Customers
Marketing Mix Effectiveness
External Environment
5
8
9
10
13
15
17
XM Satellite Radio Marketing Plan
3
Product
Product Class
Current Product Life Cycle Stage
New Product Development Requirement
Specification of Core Physical Good/Ser.
Supporting Customer Service Needed
Warranty
Branding
Packaging
Promotional and Labeling Need Protection Needs
Cultural Sensitivity of Product
Fit with Product Line
Place
Objectives
Degree of Market Exposure
Customer Service Level
Type of Channel
Other Channel
Members/Fac...
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Common topics in this essay:
- A Comprehensive Study of the Satellite Radio Industry:
- Business Proposal for Sirius Satellite Radio Inc
- Radio goes Sky-High at XM Satellite radio
- SIRIUS Satellite Radio
- Sirius Satellite Radio Marketing Plan
- Sirius Satellite Radio
- XM Satellite Radio Case Study
- XM Satellite Radio Market Entry Plan
- XM Satellite Radio
- Cellular Radio, Isdn Networks And Satellite Communications
- Tuning in to Satellite and Digital Radio
- Radio Caroline: Pirate Radio and Pop Music in the 60’s
- Satellite Radio and Howard Stern
- Satellite Radio
- Side by Side Comparison of Satellite Radio Deals Currently on the Market
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