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Handheld computing became popular in the late 1980s and early 1990s. Initially these handheld computers were positioned as lower functionality PCs. PDAs came into the market in 1992 where they were positioned as the total organiser with high functionality and a range of applications. However these PDAs failed, as they didn’t meet customer expectations. Many companies failed while trying to develop PDAs and satisfy customers needs however the most notable was probably the Apple Newton which despite spending over $30 million on advertising and promoting the product, failed to gain any acceptance from customers...
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