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This paper proposes a conceptualization of the Internet as a mass medium, based on revised ideas of what constitutes a mass audience and a mediating technology. The computer as a new communication technology opens a space for scholars to rethink assumptions and categories, and perhaps even to find new insights into traditional communication technologies.
This paper looks at the Internet, rather than computer-mediated communication as a whole, in order to place the new medium within the context of other mass media. Mass media researchers have traditionally organized themselves around a specific communications medium...
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Common topics in this essay:
- Mass Communication Theory
- Mass Communication
- Mass Communication
- MY POSITION AS AN EDUCATION AND MASS COMMUNICATIONS MAJOR
- Mass Communication Histroy
- Notes On Theories Of Mass Communications
- Internet: A Medium Or A Message?
- Mass Communication
- Mass Communication
- Mass Communication Application
- Theories of Mass Extinction
- Internet Communication as a Tool for Qualitative Research
- Mass Communications
- Mass media and adolescence: how mass media influence teens in their sexual behavior
- The Internet As Mass Medium
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