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In general CRM, is a more efficient automated method used to connect and improve all areas of business to focus on creating more solid customer relationships (CRM Research Center, 2001). All forces are coupled together to save, improve, and acquire greater business to customer relationships. The most common areas of business that are positively affected include marketing, sales, and customer service strategies (Digital Consulting Institute, 2002; CRM Research Center, 2001). CRM helps create time efficiency and savings on both sides of the business spectrum. Through correct implementation and use of CRM solutions, companies gain a better understanding of their strongest and weakest areas and how they can improve upon these...
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