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Essay text:
This has resulted in high customer satisfaction and loyalty.
Telecom sector is one of the fastest growing and most competitive sector in the Indian market. There are various tariff plans and rates on offer in the Indian cellular market within which a customer can choose the one suiting him/her the most. Still though the fact remains that many of the customers do not find the plans they desire, leading to grievances, low customer retention and high attrition. This is indeed a cause of worry for telecom companies. Hence to improve the customer satisfaction, need of the hour is to provide services to the customers at the rates which he/she desires and hence the concept of tariff customization...
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