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Target uses technology to guide nearly every decision the company makes. From determining new store locations through GIS, to eventually customizing in-store merchandise mixes to best suit local markets, Target continually raises the bar in technology applications. It is a leader in information utilization and its many best practices lead the way mass merchant retailing. For example, Target’s uses of information technology can be found in finance, human resource, payroll, distribution/transportation, and many other corporate systems. As Target is growing rapidly in India and the United States, the use of technology in store operations is increasing with the use of online shopping for customer convenience...
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