Tactical Plan

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Title: Tactical Plan

Essay Details:

Subject: Technology

Author: Christopher T

Date: March 6, 2015

Level: University

Grade: A

Length: 15 / 4214

Essay text:

The strategy will include a pricing and promotional approach; how technology applications are used to support the overall strategy; changes to the traditional delivery mechanisms; the approach and elements to be considered in tactical communications; and, finally, existing methods and metrics to assess the effectiveness of e-marketing. Tactical Approach The tactical approach to be implemented involves defining objectives and related strategy surrounding product, promotion, price and place. These fundamental elements of the marketing mix address how organizational and consumer objectives are attained...

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