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Essay text:
Nintendo
• Anti trust issues in Europe
• Hardware complication
Sony Play Station 3
Strength:
• Integration of next generation DVD players
• Backward compatibility with previous PS2
• Mostly Free Online product
• Recent decline in profits
Weakness:
• Expensive hardware and games
Opportunity
• Great product lunch covering global spectrum.
• Penetration of new markets in ME
• Penetration of untouched markets by means of bundling
• Partnership with Hollywood studios
Threat
• Lower cost competitor i.e. Nintendo
• Delays in production
• Constant strategy change
Nintendo Wii
Strength:
• Uniqueness of hardware motion detection
• Low cost hardware and software
• Intuitive usage
Weakness:
• Joystick liability
• Limited selection of software
Opportunity
• Penetration of new markets in ME / Europe / Asia
• Marketing to novice gamers including seniors and adults
Threat
• Loss of potential customer because of lack of software selection and sophistication of games...
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