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Essay text:
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· Since they posses fulfillment, content and connectivity to their customers, they have the strength to attract a lot of customers in their business.
· The company is focused on diverse online customers through a large integrated network of travel offices, hence targeting a lot of customers.
Weaknesses
· The website is based on what the company wants to offer the customers and not what the customers want, as in to meet customers' expectations.
· Since they have linked into three major reservation system with access to more than 100 airlines, its easy for other companies to copy their strategy which they used to achieve its success...
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