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Essay text:
Schultz believes that happy
employees are the keys to competitiveness and growth. In 1996, Starbucks
employed approximately 16,600 individuals, including roughly 15,000 in retail
stores and regional offices. * All of these "happy" employees help account for
another of Starbucks' intangible resources--the company's reputation for
providing quality and knowledgeable serviceStarbucks deploys their human
resources by requiring that each employee have at least 24 hours of training.
Classes cover everything from coffee history to a seven-hour workshop called
"Brewing the Perfect Cup at Home"...
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