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"In 1949 the company developed magnetic recording tape and, in 1950, sold the first tape recorder in Japan." (Dearlove &Crainer 190)
I begin to look around my house to see what Sony products I own. My favorite being my compact disc player, it is durable, and stylish. Durability is something many consumers are after and Sony has it.
Sony has competitors from various fields. In the gaming world Sony has Play Station, and the competitors are: Sega, Nintendo, and Microsoft. In Audio equipment Sony goes up against Pioneer, Bose, RCA, Apex, Panasonic, and Phillips just to name a few. In the cell phone world there is Sony Ericson, Motorola, Panasonic, Nokia, and others...
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