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Essay Details:
Essay text:
If Sony Music was able to control the entire supply chain, from artist
direct to consumer, the already considerable opportunities presented by digital
distribution would be increased.
Problem Analysis
Sony Germany has just experienced a 12.7% fall in sales, seemingly from the
expanding problem of on-line piracy. Why have they encountered this problem? Are
they problems that could be foreseeable or avoidable? Peter Drucker developed a
concept of ‘Five Deadly Business Sins’ that should be avoided. Using this framework,
we might be able to analyse what has gone wrong and how repeating these sins can be
avoided in the future regarding digital music distribution...
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