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Relatively few games were produced for the larger demographic of "casual gamers".
Suppliers
Suppliers are companies which make hardware and games for the consoles. Nintendo and Sega designs some of the hardware components for its consoles, but manufacturing and assembly are often outsourced, and many components are purchased "off the shelf" from large companies. This keeps costs higher than competitors like Sony and creates a threat of forward integration by parts suppliers, who could potentially manufacture their own consoles. Switching costs are also high, as Nintendo software is made to be compatible with technologies supplied by the outside companies...
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