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This displayed the rigidity of the management towards any changes in the business.
After taking over the operation of Starbucks in 1987, Schultz decided to expand the company's business. The next few years brought some positive changes to Starbucks. Starting with 17 stores in 1987, the company quickly expanded by opening stores in Chicago and Portland. With this period of expansion, Schultz hired some experienced people to help him manage the growth plans. In 1989, Schultz hired Howard Behar, who was familiar with opening and running several retail stores. A year later, Schultz brought in Orin Smith as the Chief Finance and Operations Officer...
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