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This will be difficult due to the Japanese dominance in this sector and the fact that Chinese customers have exhibited strong customer loyalty to first movers. Another challenge is the fact that right now, the high-end market is very small compared to the low-end market, meaning Samsung will have a small target market to reach. One bright spot, however, is that the high-end sector has been growing and should continue to grow as China develops further economically. High import tariffs, lower brand name recognition than leading high-end colour TV manufacturers, Japanese advantages in economies of scale rising labour costs in Samsung’s home country of Korea are all factors that are keeping Upper Management in limbo with Mr...
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