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Essay text:
Sales and Marketing
The sales and marketing division of Riordan Manufacturing has critical business systems issues to address. Their main issue is that they have historical records saved in numerous databases, as well as on paper and microfiche. As stated in Riordan’s 2006 sales plan, the company would like to consolidate their information into a Customer Relations Management (CRM) system (Riordan Manufacturing, Sales, 2006). A CRM is a system that manages customers and is used as a tool to track everything the company does that relates to its customers.
Riordan should decide to go to a completely new CRM system and replace their current system, which is not giving them the functionality they desire...
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