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Proton is also doing research and development with Lotus engineering and Petronas-Sauber Formula 1 team to come up with own engine. This moves in R &D sector is very important for them. Now they can show their own identity to the world rather than copying prototype of Mitsubishi cars. They have changed to a new logo that will give them more precise identity. Perodua still lack in this field, they still come out with Daihatsu prototype cars to manufacture in Malaysia.
Local manufacturers have to come with their own identity or brand if they want to penetrate the ASEAN market. In order to have own identity, they need to come out with their own model that is not available from other auto manufacturers...
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Common topics in this essay:
- Bargaining Power Of Suppliers
- Case study Proton automobiles
- Customer & Suppliers Spanish
- Local Employees Local Pay
- Proton New Product Management
- Supply Chain Collaboration between the Organization and Suppliers
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