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The other elements are the value chain and the generic strategies.
Criticism and Extensions
Porter's framework has repeatedly been challenged by other academics and strategists. Kevin Coyne and Somu Subramaniam have stated that three dubious assumptions underlie the five forces: that buyers, competitors, and suppliers are unrelated and do not interact and collude; that the source of value is structural advantage (creating barriers to entry); and that uncertainty is low, allowing participants in a market to plan for others behavior. An important extension to Porter was found in the work of Brandenburger and Nalebuff in the mid-1990s...
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