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Essay Details:
Essay text:
These issues
relate to things such as security, trust, payment mechanisms,
advertising, logistics, and back office management
[152], [45], [138], [169].
Even more fundamental than these issues, however, is
the very nature of the various actors that are involved in ecommerce
transactions. In most current (first generation) ecommerce
applications, the buyers are generally humans
who typically browse through a catalog of well-defined
commodities (e.g., flights, books, compact discs, computer
components) and make (fixed price) purchases (often by
means of a credit card transaction). However, this modus
operandi is only scratching the surface of what is possible...
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