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For many, the only way to overcome that is to make big shifts in licensing and pricing schemes.
Traditionally, most software vendors use a perpetual licensing model, with a license fee for each module or component of the software, or a license fee for each user of the software.
When a customer acquires a perpetual license he assumes responsibility for managing the software. There is a high upfront cost associated with the purchase of the license, as well as the burden of implementation and ongoing maintenance. ROI is often delayed considerably, and, due to the rapid pace of technological change, expensive software solutions can quickly become obsolete...
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Common topics in this essay:
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