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Title: netflix

Essay Details:

Subject: Technology

Author: Monica J

Date: November 8, 2016

Level: University

Grade: B

Length: 3 / 737

Essay text:

"But if the offers were comparable, Burger King must have said, `Why not go with Coke?' because it has a higher global market share and brand awareness." But observers also suggested Burger King's decision to switch to Coke after seven years with Pepsi was not so much a financial issue as one of strategic alliances, alluding to the fact that Pepsi's parent, the Purchase, N.Y.-based Pepsico Inc., operates three major segment competitors of Burger King - Kentucky Fried Chicken, Pizza Hut and Taco Bell. "The account gave Pepsi high visibility, but when the new Grand Met management took over Burger King from Pillsbury, Grand Met viewed the chain's use of Pepsi-Cola as pouring money into a competitor's pocket," said Jesse Meyers, publisher of Beverage Digest, a biweekly publication in Old Greenwich, Conn...

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