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VCs typically hope to garner returns in excess of 3050 percent per year on their investments. They expect to do so over a four- to seven-year time horizon, which is the period of time, on average, that it takes a start-up company to reach a liquidity event (a merger, acquisition, or initial public offering).
Nanotechnology start-up companies should not expect to defy fundamental business principles, as did the Internet companies of the mid- to late 1990s, if only for a brief period. Nanotechnology companies should expect to be measured by standard metrics and to confront the same industry dynamics and fundamental business issues (for example, personnel choices, sales strategy, high-volume manufacturing, efficient allocation of capital, marketing, execution of their business model, time-to-market challenges, and so on) that face the other companies in their relevant industry category...
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