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Essay text:
O'Malley, Gavin "MySpace vs. eBay? Site leaps into e-commerce." Advertising Age; September 11 2006, Vol. 77 Issue 37, p6-6, 2/5p, 1 chart, 1c < http://0-search.ebscohost.com.library.ggu.edu:80/login.aspx?direct=true&db=buh&AN=22375998&site=ehost-live>
This article discusses the need for a revenue model for social networking websites like myspace.com. Myspace is a very active web destination, second only to yahoo in terms of page views. There are 106 million profiles on myspace.com. With such a prime web real estate, Myspace enjoys an excellent opportunity to serve as an advertising venue for prospective marketers to advertise their products...
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