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To reduce buyer power an organization must make it more attractive for customer to buy from it instead of its competition. An example of way that a company can reduce the power of a buyer is through Loyalty Programs.
Supplier Power in the Five Forces Model is high when buyers have few choices of whom to buy from and low when their choices are many. Supplier power is the converse of buyer power: A supplier organization in a market will want buyer power to be low.
The Threat of Substitute Products or Services in the Five Forces Model is high when there are many alternatives to a product or service and low when there are few alternatives from which to choose...
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