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Finally, with all three of the previous steps achieved, the marketer must convert the prospective buyer into an actual buyer by getting them to take the desired action such as; purchase, rent, call, download, subscribe, refer, sell, become a member, etc.
Marketing refers to promotion and can also involve pricing, product placement and distribution when relevant. Promotion can be limited to a specific target group, or it can be aimed at the general public. Although marketing is often interchangeably used with the word advertising, marketing can be more specifically described as the game plan by which the advertising will be carried out, as in a marketing strategy...
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