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Essay Details:
Essay text:
The target segments are shown below:
Types Of Customers Rank
Utility and Telecom Companies 1
Government Municipalities 2
rental car/fleet leasing companies 3
universities and large school systems public or private 4
telecom installers 5
Railroad Companies 5
Building contractors 6
moving companies 7
Table 1: Target Customer Rank
The main target segment is Utility and Telecom companies. Their qualities are as follows:
1. Large fleets, comprised mostly of trucks
2. Travel longer distances than other industries (University fleets)
3. Long idle times
4. Industry is making a concerted effort to turn their fleet into hybrids (Pacific Gas and Electric)
Government municipalities will be a second channel as while the fleet is large, the amount of travel is considerably less than for Utility and telecom companies...
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