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According to Miozzo and Walsh (2006), the capacity of firms to use new technologies is central in explaining industrial leadership and the competitiveness of regions and countries. New product design and development is more than often a crucial factor in the survival of a company. In an industry that is fast changing, firms must continually revise their design and range of products. This is necessary due to continuous technology change and development as well as other competitors and the changing preference of customers (Trott, 2005). Firms are unique in the role they play in articulating R&D to productive effect...
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