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I have also made and effort to analyze their marketing strategies and tactics and evaluate the effectiveness of their promotion mix and eventually their performance.
INTRODUCTION
The word communication is derived from the Latin word ?communis' which means common. When we are trying to establish a commonness with the other person.
Marketing communications is the element of marketing mix that involves communicating with the target markets to inform them about a product and influence them to buy it. It is the basic way which to deliver message to the target market. Marketing communication aims at creating awareness, generating inquires, establishing brand identity, stimulating demand and enhancing company image...
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