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Apple consolidated multiple, consumer-level desktop models into the 1998 iMac all-in-one, which sold extremely well and saw the brand name revitalized. Current Mac systems are mainly targeted at the home, education, and creative professional markets. They are: the aforementioned (though upgraded) iMac and the entry-level Mac mini desktop models, the workstation-level Mac Pro tower, the MacBook, MacBook Air and MacBook Pro laptops, and the Xserve server.
Production of the Mac is based on a vertical integration model in that Apple facilitates all aspects of its hardware and creates its own operating system that is pre-installed on all Macs...
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Common topics in this essay:
- Apple Computer Inc.
- Apple Computer Inc.
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