Loyalty Programs

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Title: Loyalty Programs

Essay Details:

Subject: Technology

Author: Benjamin M

Date: February 21, 2015

Level: University

Grade: A

Length: 8 / 2124

Essay text:

There are definitely benefits to be derived when Information Technology is incorporated into loyalty programs because businesses are now able to do much more with the data collected than would have been possible without IT. Information Technology as an enabler in loyalty programs can provide a platform for analyzing consumer patterns, spending trend, products purchased etc with access to this information businesses are better positioned to advertising campaigns and send out bonus coupons based on consumer behavior. Loyalty/Reward programs dates back as far back as a 100 years old from the S&H, Nectar, Tesco to the more recent American Airlines, Star bucks, Hbc rewards, credit card airlines etc...

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