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An enhanced version of iTunes, a digital jukebox software that let Mac users import songs from CDs by converting audio files to the MP3 format and storing them on the computer's hard drive, was introduced by Apple in January of 2001. Once the music was downloaded from the Mac to the portable device, Apple promised 10 hours of continuous play from the iPod's rechargeable lithium battery. The device also supported MP3. By the end of December 2001, Apple sold 125,000 iPods.
During this introduction stage, the quality level of the iPod was established, due to the Apple/Mac brand. The device was only compatible with Mac computers, and therefore limited to consumers who owned them...
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