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Although she has developed good plans to help market her stores, she has neglected the importance of online advertising and needs to expand her marketing scheme on her website. The article More Marketing Goes Online (2007) evaluates the increase of electronic commerce and the necessity of online marketing tools. The importance of online marketing is emphasized by the fact that most people use the internet to learn about products and search for the best deals. The internet has become an important source of information for individuals and has grown to encompass a wide variety of uses.
Kudler Fine Foods is a gourmet groceries store located in southern California...
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