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The company wants to further target the high - income customers because price is not a disincentive to shop at the gourmet grocer. This target group wants quality, yet unique items. Kudler Fine Foods has created a website for customers to obtain additional information on grocery items. In this paper, Team A will evaluate the e Kudler website and propose some recommended website improvements.
The Internet was become a place for companies to promote and sell their products and services to a larger audience than traditional advertisement. Kudler Fine Foods is no exception. Kudler has developed a website to inform new and current customers about Kudler products...
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