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Visionary companies who adopted these technologies early on were able to gain real strategic and economic advantages over their competitors. However, as time passed and the technology became more ubiquitous these things were reduced to nothing more than commodities, costs of doing business that should be no more exciting than using electricity or talking on the telephone.
I suspect that much of what Carr suggested sparked controversy among advocates such as IT vendors, consultants and others who have a vested interest in IT's significance. I agree with much of what Carr has stated, IT is heading towards commodity status, however, I think it is premature to conclude that we are already there and that some companies through clever implementation of information technology do not have a competitive advantage however unsustainable...
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