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One’s first impression is that the person in the advertisement is enjoying himself, an impression Apple hopes to fix in the viewer’s mind.
The reality is that people wearing iPods rarely, if ever, dance to their music; nor do they even express the faintest hint of a smile. Most of those plugged into their iPods exhibit stoic, expressionless faces that move only during the chance event that they notice an acquaintance. Their walk is not energized or enlivened by the music; their posture is not more relaxed or comfortable; they do not appear happier. These qualities and enhancements, however, are those portrayed in the advertisements; these are why the consumer chose to purchase the product...
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