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In the purchase stage, the Web can be used to facilitate transaction, in which the consumer provides information regarding order specifications, payment details, and delivery; interaction, in which the consumer and service provider interact to co create unique customized service packages; and distribution, in which the provider actually distributes the service to the consumer. Finally, in the post purchase stage, the Web can be used to elicit feedback (the service provider gathers information on options, suggestions, level of satisfaction, potential loyalty, future services, and other pertinent areas), for which information flows from the consumer to the service provider, and provide support (e...
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Common topics in this essay:
- Essential Elements Of An Internet Marketing Strategy
- First USA and Internet Marketing
- hybrid marketing channels in service sector
- IMPACT OF DIRECT/ONLINE SELLING ON TRADITIONAL CHANNELS
- Internet Marketing
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