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Unbeknownst to most consumers book stores also offer this service of ordering books online, but because of the popularity of sites like Amazon.com it is overlooked. Customers are looking for convenience, and at that cost they are willing to spend more money and something they could pick up at their local book store at a lower cost.
Convenience is a leading motivation for most decisions in society. “Convenience is anything that is intended to save a time, energy or frustration.” (Convenience, 2008). This perspective of convenience is the main focus of online companies. Not only do online companies sell hard copies of books, but they also sell ...
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