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They still use radio, television, and work of mouth to advertise and promote books. Despite this tried and old business model things are a changin' and [the book as well as the very concept of the how the printed word is produced and distributed is changing dramatically.](The Challenge of Change: 2007) Today we see book stores following a very different tune. They've become "meta" oriented and aimed at a more demanding consumer.
Innovations in information technology, which have fostered the possibility of new types of computer-mediated commerce (i.e., e-commerce) (The Challenge of Change 2007) The new model of marketing and selling books is based on Internet super stores such as Amazon who make inventory, distribution, and advertisement very competitive for businesses such as Barns & Noble...
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