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Across four generations of DRAMS, Intel succeeded in introducing devices and process technologies that were ahead of the competition and in commanding significant price premiums. But then Japanese competitors began to introduce new products more rapidly:
Intel experienced this when it introduced a single power supply 16K DRAM but lost share to Fujitsu’s higher capacity 64K DRAM. This scenario repeated itself in 1982 when Intel introduced an improved 64K DRAM but lost share to a 256K- DRAM product from Fujitsu and Hitachi.
Intel was also at a cost disadvantage to Japanese manufacturers who spent 40% of revenues on manufacturing as compared to 22% for US companies...
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