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Essay Details:
Essay text:
Market share of none of the current players exceeds 5%. In this respect, the market condition in Canada is similar to what exists in DragonCare’s current markets and provides DragonCare a good opportunity to create a niche for itself by building a brand on the strength of its scientific research capabilities and experience of operating in such markets.
ROLL OUT STRATEGY
DragonCare Canada should employ a phased approach in introducing its products, its geographic expansion in Canada and introduction of its full value proposition to the Canadian customers.
DragonCare should enter Canada with two patented women’s healthcare products preferably for nutritional benefits & immunity development which have the highest demand in Canada ...
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