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Business Model Innovation. By perfecting the nature of targeted ads, Google not only has created a highly effective revenue generator, it has produced what it hopes to be a better experience for its users. It is Google's goal to make their targeted ads at least as relevant and useful to users as the search results themselves.
3. User Experience. Google focus on its users experience by optimizing its service for end user first and for revenue second. Google firmly believe that the better the user experience, the more easily money will follow.
4. Bottom up Approach: Nurturing great ideas from all levels of the company, not just the top...
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