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There is not an hierarchical external control on the trustworthiness of the content of blogs and so blog’s reliability is devolved upon the administrator (owner) of the blog itself and upon the other bloggers.
Can be argued that Journal de ma peau has certainly lowered the trust of the people of the blogosphere in Vichy’s blogs, and so in the future Vichy could face problem (at least in France) in using blog formats in a traditional way (for promoting new products, for marketing research, for dialoging with customers).
Rather than consider the flog built up for the promotion of Vichy’s product as an incorrect use of the blog tool, it is necessary to take note that internet is no (more) a pure and pristine world in which humans beings can develop their personality without incurring in the pitfalls of the real world...
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Common topics in this essay:
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