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The finance department that handles the financial planning and analysis may support the strategic initiative in some manner, but not in an integrated, holistic approach.
The firm may evaluate projects based upon the net present value (NPV) of expected cash flows for that project. In a strategic sense, the financial planning deals with the firm’s capital needs and decisions. One idea is to look at each project as its own mini-firm, an all equity project or company (Myers pg. 127). General Motors, for example, is based upon this strategic planning and financial planning. When a project is considered, looking at the NPV how it has been done...
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