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Essay text:
Drawing from Henry Jenkins work I will focus on how the website is redesigning the digital economy, renegotiating relations between producers and consumers and reengaging the citizens.
In 2007 the four largest record companies in the world Universal, Warner Music Group, Sony BMG and EMI, signing a deal with Imeem allowing the domain to feature content of the artists signed by the record companies legally. Meaning that, Imeem was now the first website whose users had the music industry's blessing, to share music for free in return for a cut of advertising revenues from the website.
It seemed that both Imeem and the music industry had learnt immensely from the Napster incident...
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