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In 2007 it is ranked as the 31st best company to work for by the Fortune Magazine (Genentech, 2007). The company focuses on four main categories – Oncology, Immunology, Vascular medicine and Specialty therapeutics.
Some of the most popular products of Genentech are Rituxan – a drug for treatment of non Hodgkin’s lymphoma and Avastin a drug for lung and colorectal cancer. These drugs contributed around one billion in revenue last quarter. (Aaron Smith, 2007)
Key Segment Determinants
Biotechnology segment of the pharmaceutical industry is a highly competitive with relatively shorter life cycle of products and high cost of product development...
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