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The networks had previously had amateurs who could use air time whenever and say pretty much what they wanted to. As you can imagine, radio broadcasting in this era was pretty scattered and unpredictable. Around 1920, the government decided to regulate the broadcasting airtime. Regulating the airwaves would maintain control and order, which would also organize the broadcasting information and require licensed operators of the transmission. In 1923, radio stations gained control and began selling time; they never looked back.
II. Cost of Media
Radio stations, as long as I can remember, were mostly about selling a product or service, with very little music...
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