eCommerceandCulture

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Title: eCommerceandCulture

Essay Details:

Subject: Technology

Author: James B

Date: May 28, 2015

Level:

Grade: A

Length: 28 / 8250

Essay text:

The relationship between trust and perceived familiarity and reputation are found to be culturally high for high uncertainty avoidance of the consumer. Also the study highlights the significant effect of trust on the attitude towards and the willingness to buy from an e-commerce site. Furthermore, it provides an understanding of the cultural drivers of e-commerce. Table of Contents 1 INTRODUCTION TO E-COMMERCE 5 1.1 History of E-commerce 5 2 EFFECT OF CULTURE ON E-COMMERCE 7 2.1 Effect of Hofstede's Cultural Dimensions on E-commerce 8 2.1.1 The Internet shopping environment 9 2.1.2 Cultural Effects 10 2...

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