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With PPC a company pays for each time an individual clicks on their ads. This cost can be as low as $.01 per click. One problem with PPC is pay per click fraud. Pay per click fraud is where company’s ads are clicked on with the intent to increase their number of clicks. This clicking can be done by a person, script, or computer programs. Four reasons why someone would commit pay per click fraud are: to complete competitors advertising budget, to be malicious for personal or political vendettas, to “help” a friend by showing a lot of activity on their website, and to frame a competing publisher...
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