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exports alone (Jones, B., n.d.). E-commerce allows consumers to have more suppliers, sometimes including foreign suppliers. Consumers can now search online to find the lowest price. E-commerce has made the global marketplace larger which makes the marketplace become more competitive. The increase in competition is advantageous to consumers. The increased competition lowers prices for consumers and other businesses. Further, the increase in information and choice available can help increase the efficiency of the supply and demand equilibrium (Electronic Commerce, n.d.). The increase in competition also forces companies to become more efficient...
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